June 2025

Pricing is as much about perception as it is about numbers. In our work with service-based companies, ELG Longhorn Consulting applies a set of proven psychological principles to make pricing more compelling without lowering value. This includes creating a premium tier to set an anchor, designing intentional “decoy” options to guide choice, and naming packages […]

A neighborhood fitness studio came to us with flat trial signups and a clear goal: increase interest without resorting to heavy discounts. The solution began with reframing their offer from a generic “Free Week” to a more specific “3-Class Starter Pack and Form Check.” We added testimonials, implemented a quick “class fit” quiz, and integrated