This semester, I enrolled in a comics and cartoons class, not realizing it would focus so heavily on drawing. At first, I felt out of my depth—I’ve never considered myself artistic, and my early sketches showed it. But then my professor encouraged me to “find my flow state” and focus less on perfection, more on […]

The New York Giants’ season has quickly become a story of contrasts. On one hand, rookie quarterback Jaxson Dart has risen to the challenge, stepping into the starting role with composure and promise. On the other, the team suffered a devastating blow when Malik Nabers, their dynamic young wide receiver, tore his ACL—ending his season

I’m excited to announce that I’ve been selected to join Professor Zenzi Griffin’s Cognition and Communication Lab at the University of Texas at Austin. The lab studies language production—how our minds plan and generate speech in real time. Research ranges from the timing of speech planning to how people learn proper names and how multilingual

I’m excited to share that I’m officially back at the University of Texas at Austin this semester! Coming back to school has been a moment of reflection and renewal for me. Stepping into classrooms again means more than just keeping up with assignments—it’s about rediscovering the energy of learning, the challenge of new ideas, and

Scaling a business beyond Austin requires more than just increasing ad spend—it demands adapting your message to different regional cultures. Dallas–Fort Worth leans toward enterprise and relationship-driven sales cycles. Houston’s industries value reliability and compliance. San Antonio responds to community trust and family-oriented messaging. And in regions like the Rio Grande Valley, Spanish-forward materials and

Artificial intelligence can be a powerful tool for small businesses, but it only works if it saves time rather than creating more work. We help clients implement AI in practical, low-risk ways: automatically tagging and routing leads, drafting content outlines, summarizing meetings into action items, and assisting with customer support. Each use case starts small,

Pricing is as much about perception as it is about numbers. In our work with service-based companies, ELG Longhorn Consulting applies a set of proven psychological principles to make pricing more compelling without lowering value. This includes creating a premium tier to set an anchor, designing intentional “decoy” options to guide choice, and naming packages

A neighborhood fitness studio came to us with flat trial signups and a clear goal: increase interest without resorting to heavy discounts. The solution began with reframing their offer from a generic “Free Week” to a more specific “3-Class Starter Pack and Form Check.” We added testimonials, implemented a quick “class fit” quiz, and integrated

Business growth strategies often fail because they’re too complicated to execute. At ELG Longhorn Consulting, we help clients condense their entire approach into a single, usable page. The plan focuses on three growth levers—traffic, conversion, and retention—and no more than six experiments over a 90-day period. The key is weekly accountability and the discipline to

Most small businesses think they need to hire a big-name agency to get professional results, but the truth is often the opposite. Student-led consulting teams, when structured the right way, can produce faster, more tailored outcomes. At ELG Longhorn Consulting, our model combines the latest academic research with practical, hands-on implementation. We don’t just make